⚙️ DevOps & Platform Eng

40,000 Duplicate Contacts Exploded After Our CRM Migration Nightmare

Your sales reps are drowning in duplicate contacts right now. One CRM switch turned our clean migration into a 40% database disaster – and it's coming for you next.

Chaos of duplicate contact records spilling from Salesforce and HubSpot icons during CRM migration

⚡ Key Takeaways

  • CRM migrations expose hidden duplicates from years of sloppy data entry – up to 40% of your database. 𝕏
  • Fuzzy matching with confidence scores beats exact rules; it catches name variations and email tweaks. 𝕏
  • Fix upfront: Audit pre-migration, or pay in lost sales time and bloated bills. 𝕏
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Originally reported by dev.to

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