🧠 Engineering Culture

7 Lighting Blunders That Doom Tech Booths to Obscurity

Tech founders drop fortunes on expo booths, but crap lighting makes killer demos look like thrift store rejects. After 500+ builds, here's what separates winners from wallflowers.

Brightly lit tech exhibition stand showcasing demo screens at a crowded trade show

⚡ Key Takeaways

  • Layer lighting 3x brighter on focal areas to grab 2.5x more leads.
  • Match 4000K for tech demos — crisp screens, pro vibe.
  • Cap watts at 80%, scout neighbors — avoid blackouts and dim-outs.
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Originally reported by dev.to

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